Do you know how much 5 shekels is worth these days?
Not much. About $1.46 Canadian; $1.29 US.
Which probably explains why this is Israel’s favourite new price tag for coffee and other edibles.
Five-shekel obsession started in the centre of the country, but it’s spreading out, propelled by chains like cofix – the original five-shekel fixed-price coffee joint.
Before cofix, Israel’s reigning coffee-bar champ was probably Aroma. I like the idea of Aroma more than I like the place itself, and I don’t love their icekaffe, the basic coffee slushie that every coffee chain carries.
The one thing you must know about Aroma is that it’s expensive. You’ll pay maybe 15-20nis for an icekaffe, and any of their other chilly or warm delicacies (served with their signature mini chocolate bar on the side).
Then, along came cofix.